Typography is the balance and interplay of letterforms on the page, a verbal and visual equation that helps the reader understand the form and absorb the substance of the page content. Typography plays a dual role as both verbal and visual communication. As readers scan a page they are subconsciously aware of both functions: first they survey the overall graphic patterns of the page, then they parse the language, or read.
Good typography establishes a visual hierarchy for rendering prose on the page by providing visual punctuation and graphic accents that help readers understand relations between prose and pictures, headlines and subordinate blocks of text. The font tag is discarded because CS4 prompts you use a CSS instead. CSS allows you to be more specific in changing appearance.
1. The ten basic fonts are Times New Roman, Georgia, Courier, Serif, Arial, Verdana, Helvetica, Geneva, Sans-Serif, Corsiva.
2. The font face tag allows you to control which fonts are visible.
3.Georgia and Verdana are the 2 fonts specifically designed for web use.
4. A font family is a group of variations on a single font.
5.
a. X-height is the height of lower case letters.
b. Baseline is the line that the base, or the bottom, of the letters are aligned on.
c. Ascenders are the parts of a font that go above the x-height line.
d. Leading is the vertical space between two lines of type.
e. Kerning is the space between individual letters.
f. Tracking is the spacing between all letters in a line.
g. Scale is used to reset the height and width of your text.
6. Serif fonts have tails at the ends of the strokes and Sans Serif do not. Gaeamound is a serif font and Century Gothic is a sans serif font.
